Maternity & Paternity Care: A Corporate Approach to Family Well-being
Why a comprehensive maternity & paternity care program?
Balancing parenthood and a professional career can be challenging for employees, often leading to stress, decreased productivity, and retention issues. A comprehensive Maternity & Paternity Care program provides essential support to new and expecting parents, ensuring a smooth transition before, during, and after parental leave.
With rising concerns around work-life balance, postpartum recovery, childcare, and mental well-being, structured parental care programs help employees feel valued and supported. This leads to higher engagement, improved job satisfaction, and reduced absenteeism, benefiting both employees and organizations.
70%
reduction in turnover among working mothers with access to 12 weeks of paid leave.
93%
of mothers with paid leave are more likely to remain employed 9 to 12 months after childbirth.
3x
lower risk of postpartum depression among employees utilizing mental health support.
2.5x
higher engagement in wellness and parenting support programs with virtual care options
The beginning of a beautiful journey, your first pregnancy milestones
Pregnancy brings new experiences, emotions, and questions. Our corporate Maternity & Paternity Care Program offers expert-led prenatal guidance, lactation support, and return-to-work strategies to ensure employees feel prepared and supported throughout their journey.
Only 43% of women resume work after childbirth, while 57% do not return to their jobs. Additionally, approximately 1 in 10 fathers experience paternal postpartum depression (PPD) following the birth of their child.
Personalized care for every step, curated content, interventions & tools
Pregnancy Nutrition Made Easy
Discover what to eat and what to avoid with expert-backed guidance, 300+ pregnancy-safe recipes, and a personalized nutrition plan to support a healthy pregnancy.
Pregnancy & Parenting Trackers
Stay informed with real-time updates on fetal growth, infant development, key milestones, hydration, and calorie tracking—all in one convenient app.
Prenatal & Postnatal Yoga
Enjoy personalized yoga sessions designed to support your body through pregnancy and postpartum recovery, enhancing flexibility, strength, and overall well-being
Dedicated 1 - 1 Counseling
Receive personalized support from qualified maternity counselors who provide expert guidance tailored to your unique journey.
Multilingual Support
Our mobile application is available in 100+ languages, ensuring seamless access to maternity care across 40+ countries for a more inclusive experience.
24/7 Support & Unlimited Access
Enjoy round-the-clock access to your personal maternity counselor with a guaranteed 24-hour response window and the flexibility to switch experts as needed.
Get the ‘complete’ support to navigate motherhood
Supporting employees during the transition to parenthood by providing emotional and wellness support.
Parenting Workshops & Webinars
- Topics include parenting tips, child development, work-life balance.
- Expert-led sessions with Q&A opportunities.
Community & Peer Support Groups
- Online & in-person forums for new parents to share experiences & advice.
- Buddy programs to connect with experienced parents in the org.
Return-to-Work Assistance
- Gradual return-to-work plans and flexible work options.
- Workshops on time management and productivity for working parents.
Pre-Natal & Post-Natal Counseling
- Individual & couple counseling sessions.
- Addressing mental health & guidance on coping with physical & emotional well-being, & parental responsibilities.
- Support for managing critical situations such as postpartum depression.
Physical Wellness Support
- Access to prenatal yoga, fitness sessions, and postpartum recovery exercises.
- Nutritional guidance tailored for pre- and post-delivery phases.
Trimeter based plan to offer maternity and paternity support
| Phase | Key Focus Areas |
|---|---|
| Months 1-9: Pre-Natal Support |
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| Months 10-12: Post-Natal & Parental Transition Support |
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| 12-Month Maternity & Paternity Support Timeline |
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Frequently Asked Questions
Employees expecting a child—either through birth or adoption—as well as their partners are eligible for the program. Eligibility may vary based on company policies.
The program includes prenatal and postnatal healthcare, mental health counseling, flexible work arrangements, parental coaching, and financial planning for new parents.
Yes, all employee health data and reports are kept strictly confidential and shared only with the individual employee, unless company policies dictate otherwise.
Yes, the program offers mental health counseling, stress management resources, and postpartum support for both parents.
Providing maternity and paternity support helps reduce burnout, improve retention, lower healthcare costs, and create a more family-friendly workplace culture.
